SEO Best Practices for Building a New Website

SEO is an important part of building a new website from scratch nowadays. It helps Google understand your website and rank you higher in SERPs. If you rank high in SERPs, there are many chances that you will get leads, sales, traffic, etc.

So, here are the details that you must keep in mind when making a new site from scratch. If you keep these points in mind, your web design will be SEO-friendly, and Google can position you higher in SERPs.

Relevant title tags & meta description

Use relevant and unique title tags and meta descriptions for each page on your website. Its important for the SEO of any site, Google reads this and consider this as a ranking factor.

Meta description is the most important part of a blog, user reads this from SERP and then lands on your page. So, you must use a relevant meta title and meta description.

User Proper Headings

Use proper headings in a hierarchy, every page must have one H1 tag. Only 1. More than one H1 tags aren’t recommended. While other headings on page must be H2.

And if there are more inner headings in H2 then it should be H3. But don’t go less than H4. It’s better to use Table of Contents in posts for users to understand the structure easily.

Include Keywords in the URL

Your post/article URL should be short and descriptive. And easy to remember.

Use Alt-tags in Images

Images are important section in any website. Sometimes your image ranks in Google Images and you can get traffic from it. These images should have a proper name. Don’t name your images “image-1”, instead explain about image.

Alt-tags are also important. If your site broke, or someone have low internet connection and images break. Then they can read about image. For example If you are adding an image of boy running in street. Don’t add alt text “boy”, instead of this write “young boy running in street”.

Optimize Site Load time

It’s important that you site loads under 3-seconds, as Google consider it as a ranking signal. You should have clean code for your site like minify code, (HTML, CSS, Javascript). Compress Images and upload images in WebP format.

Also using a Content Delivery Network (CDN) can boost your site’s loading speed.

Create Content

Select a target audience, and write content according to their needs or what they search on a daily basis. Optimize your site according to their research and google will rank you.

User intent should be filled with your content, If users find what they are looking then this will be a good sign for your site.

Mobile Friendliness

Google prioritizes mobile-first sites. Your website should be best fitting on mobile. As the world’s 79% users browse internet via mobile devices.

Easy to Navigate

Your website should be easy to navigate, It must be hierarchy and a logical organization of content. You must use proper heading tags and user must go to the desired page in 3 clicks.

Build Links

Internal linking is very important for a website and in SEO prospective. Your pages must interlinking between each other.

Every page must have atleast 1 internal link.

Conclusion

After all type of things to consider. You must use some performance monitor apps which can track your site performance, uptime, and other KPIs of your site.